[topic 1]

Intro...
Ensure Your Plan's Appeal With Great Investments

One reason to strongly consider Web 401k for your company 401k plan is the tremendous array of investments your plan will be privy to. It's no secret that appealing investments inspire initial as well as ongoing 401k participation. They're arguably THE most important determinant to your 401k plan's health and success. (You'll already have nailed down convenience, accessibility, etc., with Web 401k's user-friendly, 24-hour-a-day-accessible architecture.)

Of course, investments one employee finds appealing may not interest another; they may not even interest the first employee five, ten years from now.

So how do you select investments for your company 401k plan? Web 401k gives you access to more than 600 mutual fund families representing more than 10,000 different mutual fund portfolios, plus access to self-directed brokerage accounts. Do you offer all the options? Not likely, unless your employees have a tremendous amount of time on their hands to read through 10,000-plus investment prospectuses. So how then do you sufficiently narrow the field without over-restricting it?

This page explains some fundamental principles to effectively choosing 401k plan investments -- not only in terms of the investments' appeal to your employees, but also in helping your company fulfill government regulations as to the diversity and other characteristics of the investment mix chosen for its 401k plan. We wrote the below content in terms of mutual funds, the number one 401k investment, but it's easy to see how the concepts could be applied to choosing self-directed brokerage accounts. And remember…

-- Your objective is to derive an investment lineup that will fit the needs and financial objectives of your company's potential 401k plan participants now and in the future.

-- There is no "best" lineup of investments.

-- Your decisions are not set in concrete. Web 401k permits you to add and/or remove investments from your plan if and when the need arises.

-- We at Web 401k derive no financial benefit or incentive from recommending any mutual fund or brokerage company. If you contact us for help with choosing your plan's investments, you can be assured that our input has only your plan's health and widespread appeal in mind.

-- We follow our own advice. Our investment recommendations will always focus on quality fund providers offering a wide spectrum of suitable investments, ones that span the range from the ultra-safe, low-risk, conservative investments to the highly volatile, high-risk, high-potential-return investments; such can satisfy a wide range of investors, ones with varying personal needs, investment objectives, and investing experience.

-- Web 401k contains an extensive catalogue of easy to understand literature to help your employees make educated investment decisions. We recommend that you, as an employer, refrain from dispensing investment advice to your 401k plan's participants and potential participants. Instead, simply direct your employees to the quality materials contained within Web 401k.

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[topic 2]

Principle 1...
Look Beyond Performance History to Spectrum and Diversity

The most common -- and detrimental -- mistake made in choosing plan (not to mention personal) investments is to base a decision on an investment's performance history, particularly its recent performance history. Investment performance is cyclical: a mutual fund that's blazing hot today may be as cold as ice tomorrow, and vice versa. Past performance is no guarantee of future results. It should be considered as only one indicator of an investment's suitability.

Rather than emphasizing performance history, let your objective guide you (this goes for personal investing, as well). Your objective for selecting your 401k plan's investments is to arrive at a mix that you and your employees will find appealing and satisfying. Of course, "appealing" in particular may change greatly over time, even for a single investor, and "satisfying" relies very much on the investor's expectations, risk tolerance, and other factors. Thus, the investment mix you choose should include a decent cross-section of mutual funds. The spectrum, not fund-by-fund performance, is your quarry.

To achieve a suitable spectrum of investment options, select one, two, or three mutual fund families, then choose a cross-section of funds from within each family. Mutual fund companies compete for investment dollars by trying to out-perform each other. Your employees can benefit from this competition with access to even a single reputable fund family; access to a second or third family grants added choice and flexibility. By offering a cross-section of investments from within each family, your employees will be able to find investments that suit their varying investing temperaments and needs, now and down the road.

At minimum, you'll want your plan to offer investments geared toward the following:

-- Preservation of Principal
Money market funds are the default choice for "safe" investments. Remember, though, that they are not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency.

-- Income
For a steady stream of income, your plan will need funds that invest in bonds. Like stocks, bonds experience fluctuating share prices, but generally to a lesser degree.

-- Income and Growth
Balanced funds, also known as "lifestyle funds," invest in combinations of stocks and bonds. Balanced funds that hold a greater percentage of stocks over bonds are more volatile and potentially more profitable. Those that hold a greater percentage of bonds over stocks, on the other hand, are more stable but less likely to return big investment gains. Seek a balance (no pun intended) of the two in light of the rest of your plan's investment offerings.

-- Growth
Stock funds (domestic or foreign) offer the greatest potential for long-term gain, but they also come with the highest risk: they're more volatile and have the greatest potential for posting investment losses.

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[topic 3]

Principle 2...
Consider Volatility and Investment Return

Stock and bond net asset values (share prices) fluctuate. Some fluctuate more frequently and more diversely than others. While this doesn't bother certain investors -- ones, perhaps, with plenty of time before retirement, ones used to the ups and downs of investing, ones with other sources of emergency money -- many investors prefer to avoid extreme volatility. As mentioned above, "growth" funds tend to be more volatile than "income and growth" funds, which tend to be more volatile than "income" funds, which tend to be more volatile than money market funds. Your 401k plan should include investments of varying volatility.

Often, though not always, running alongside volatility is investment return: The more volatile the investment, the greater its potential returns. In selecdting investments for your company 401k plan, compare the investment returns earned by the mutual funds within a family with similar investment mixes offered by competing mutual fund companies. You can compare returns of competing investments using any of several online services, including Standard & Poor (www.standardandpoors.com/ratings), Morningstar (www.morningstar.com), Personal Fund's Online Fee Calculator (www.personalfund.com ), Mutual Fund Investor's Center (www.www.mfea.com ), SmartMoney Mutual Funds Research (www.smartmoney.com).

Don't be fooled by "cumulative total returns" showing how much an investment has grown or shrunk over several years. A large cumulative return when translated into average annual returns may not be large at all. For instance, a stock fund with a cumulative return of 101% over 12 years equates to an average annual return of only 6% compounded; such may or may not be competitive with competitors' funds or with the benchmark index.

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[topic 4]

Principle 3...
Consider the Overall Cost of Each Investment

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[topic 5]

Principle 4...
Consider the Fund Group's Reputation and Policies

401k investments are long-term investment vehicles. They're neither designed nor intended for short-term results. Look towards investment companies that will stand up to the test of time.

The public image of the fund families you select for your company 401k plan will affect its popularity among your employees. As with other consumer products, mutual funds (and the companies that produce them) come in various shapes and sizes, with reputations and brand-name recognition to that might or might not match.

Remember to consider…

-- Is the mutual fund company forthright?
If the company doesn't frankly discuss the potential drawbacks of an investment along with its attributes, go elsewhere.

-- Does the company follow a disciplined approach to investing?
Some companies do not ensure that their fund managers stick to the investment strategy described in the prospectus. Even the fund's portfolio name may be misleading; it may not reasonably represent the interlaying of stocks and bonds in the portfolio.

-- Does the company promote the recent fund performances?
You need to know how a fund has performed over the past three, five, even ten years. Its performance during the last 24 months is inconsequential.

-- Does the company put experienced managers in charge?
How many years of experience does the fund manager have? What's his/her track record? Some companies allow relatively new managers to gain experience with their smaller funds.

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[topic 6]

We're Here To Help

The above are guidelines to help you select investments for your 401k plan that will encourage participation and effective retirement saving while ensuring that your company meets the federal mandates regarding 401k plan investment diversity.

We're here to help if you're still unsure of how to proceed with choosing investments for your 401k plan. Send an e-mail to info@web-401k.com, or call 1-800-660-0050.

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